Here’s how we onboard new marketers at UX studio

While some companies give you a pat on the back and throw you straight into the deep end, we believe in setting you up for success when you join us as a marketer. In the past ten years, we’ve come up with a system that our marketers tend to both enjoy and find useful, and that’s what you can read about today. So if you’re applying to UX studio and want to know what to expect in your first month, keep reading.

The product design week

Before you do anything related to marketing, you’ll start with a product design course. Doing user research and building prototypes might seem unnecessary for a marketer, but this  week will really come in handy later on, for  two reasons.

First, during this week, you get to meet a lot of your new colleagues. . Each session throughout the week will be held by different people, so you’ll get the chance to chat with lots of colleagues without having to go up to them first. (It’s great if you’re a little bit introverted.) You get to know people outside your team, from researchers to designers and developers.

It’s not all about socializing, though. The product design week will give you insights into UX studio’s entire UX research and design process, which our company is all about. We have two main departments: an agency working with B2B SaaS clients, and a product team designing our own in-house products, such as UXfolio and Copyfolio. Whichever team you’ll be joining , it’s essential that you know how we work.

Sessions with the other marketers

In your second week, you’ll start your actual marketing onboarding. This will involve two sessions a day, ranging anywhere from 45 minutes to two hours, depending on the topic. Although it won’t be with a different person each time, you’ll meet a couple of marketers from the company as they’ll teach you how we do things in different areas.

The sessions are always customised for your speciality (why teach keyword research if you’ll be busy with managing social media accounts?), but here are some examples of sessions you might have.

• Websites & acquisition channels: no matter what, we start by explaining all the brands and websites we have within the company, and talking a little bit about our most important acquisition channels.
• Marketing automations: we’ll explain how we use automations and run you through using our chosen email automation app, Drip.
• Keyword research: if you’re here as a content marketer, you probably know how to do keyword research already. But we’ll share our in-house experience and best practices. .
• Technical SEO: you need to know how it all works in the background and what to check and look for, so of course we’ll go over the basics of technical SEO too.
• Link building: this session is all about the exact method of how we do off-page SEO aka link building, how we find good link placements and build lasting relationships with our partners.
• Content production: we’ll show you how we actually create standout content, which is the foundation of our marketing.
• Conversion optimization: since the content also needs to perform in terms of conversions, we’ll share what we do. 
• Data tracking: and of course, how could it be marketing without tracking that performance? One of the longest sessions is all about data tracking: we’ll talk about what we track and dive deep into all the tools we use for it. 
• Social media & PPC: the depth depends on your specific position, but you’ll get an overview of the platforms we’re active on, the kind of ads we’re running, and how we manage it all.

Don’t think of these sessions as lectures where we teach you how it’s done. They’re more like us sharing what works for our particular brands, and also having a chat about your experience and insights in these areas. It’s also some extra time to get to know each other.

Homework and time to absorb

To put things into practice, you’ll get some homework each day, which you can complete during office hours.  You’ll see dedicated slots in your calendar this week just for working on these tasks and simply absorbing all the information at the end of the workdays.

These tasks are great for running you through all the apps you need access to, and give you a chance to look around all the accounts you’ll be using later. To be honest, it’s mostly about you clicking around and familiarizing yourself with everything, and only a little bit about us seeing how you do the tasks we talked about on your own.

Sessions with your marketing lead

But when your onboarding weeks are over, you won’t be left alone. In the first few weeks, you’ll have daily sessions with your marketing lead, Dorka (that’s me writing this, hello!) to make sure you always know what to do, have access to everything, and can get all your questions answered. 

These are just quick check-in sessions at the beginning of the day, and they’ll become less frequent as you’re getting more comfortable with your role and in your team. After that, we’ll make the switch to weekly or bi-weekly 1:1 sessions where we talk about marketing, your professional development, team things, and everything in between.

Product onboarding week

Oh, and one last thing! If you’re joining UX studio as a product marketer, you’ll have a few more non-marketing onboarding sessions to look forward to. Here marketers take part in the life of the product: we discuss and test upcoming features with the product designers and developers, talk to our users in interviews, and rotate customer support. 

So to make sure you know how everything works, you’ll have a few additional sessions like:

• Product history & mission, where you learn how your product started and what its goal is.
• Product walkthrough, where you go through all the bells and whistles of the app you’ll be working on.
• Design & development safari, where your teammates tell you about how they do their jobs.
• Functional testing how-to, where we show you how we test the new features before they get released.
• Customer support how-to, where we walk you through how we answer support emails our users send us.

Join UX studio as a marketer

If you’re reading this during your application process, good luck with your next step! If you’ve just wandered here and we piqued your interest, check out our careers page for open marketer positions. Hope to see you in an interview soon!